privacy page

PRIVACY POLICY

Last Updated: January 21, 2026

This Privacy Policy describes how Lawfluence (“Lawfluence,” “we,” “us,” or “our”) collects, uses, stores, and shares personal information in connection with our marketing and lead-generation services for law firms (“Services”).

Who We Are

Lawfluence is a digital marketing company that provides advertising, lead-generation, email, SMS, and related marketing services exclusively for attorneys and law firms. We do not provide legal services and are not a law firm.

1. INFORMATION WE COLLECT

A. Information Collected From Law Firms (Clients)

We may collect:

Contact information (name, email, phone number)
Business information
Billing and payment information
Account credentials
Campaign preferences and marketing instructions

B. Information Collected From Leads and Website Visitors

When individuals submit information through advertisements, landing pages, forms, phone calls, or SMS campaigns managed by Lawfluence, we may collect:

Name
Phone number
Email address
General location (city/state)
Incident or case-related details voluntarily submitted

⚠️ Important: Lawfluence collects this data on behalf of our law-firm clients, who determine how the data is used.

2. HOW WE USE INFORMATION

We use personal information to:

Provide marketing and lead-generation services
Deliver leads to our law-firm clients
Manage advertising campaigns
Send SMS, email, or call communications as instructed by clients
Maintain platform security and prevent fraud
Comply with legal obligations

We do not establish attorney-client relationships with leads.

3. SMS & COMMUNICATION CONSENT (TCPA COMPLIANCE)

When a phone number is submitted:

The individual expressly consents to receive communications related to their inquiry
Messages may be sent via automated or manual systems
Message frequency varies
Message and data rates may apply

Opt-Out:
Recipients may opt out at any time by replying STOP. Opt-out requests are honored immediately.

📌 We do not sell or share SMS opt-in data for third-party marketing purposes.

4. LEGAL BASIS FOR PROCESSING

We process personal data based on:

Consent
Contractual necessity
Legitimate business interests
Legal compliance

For leads, processing occurs under the direction of the law firm client.

5. SHARING OF INFORMATION

We may share information with:

Law-firm clients
Advertising platforms (e.g., Meta, Google)
CRM and communication providers
Hosting and analytics providers
Payment processors

We do not sell personal information.

6. COOKIES & TRACKING TECHNOLOGIES

We use cookies and tracking pixels to:

Measure campaign performance
Improve user experience
Maintain security

Users may disable cookies through browser settings.

7. DATA RETENTION

We retain personal information only as long as necessary to:

Provide Services
Comply with legal obligations
Resolve disputes

Data may be deleted or anonymized upon request unless retention is legally required.

8. DATA SECURITY

We implement reasonable administrative and technical safeguards.
However, no system is completely secure, and use of the Services is at your own risk.